Naughty Nurse Lures Tourists
Joining the seductive "plumber", an alluring "nurse" on Tuesday debuted in Poland's tongue-in-cheek tourism campaign launched last month in a humorous response to French fears of eastern European competition.
The advertising campaign began with an image of an attractive blonde man clutching pipes and a monkey-wrench beneath the slogan, "I am staying in Poland - come on over."
During the campaign leading to the French "no" in a May referendum on the EU constitution, the "Polish plumber" became a symbol of the cheap labour from new member states which supposedly posed a threat to French jobs.
The new ad features an alluring brunette "nurse" gazing slyly over stylish spectacles, against the background of a Polish spa retreat.
Emblazoned across the top of the image are the words: "Poland: I'm awaiting you."
Since Poland joined the European Union on May 1, 2004, hundreds of nurses dissatisfied with their working conditions have slammed the door on Polish hospitals to seek work in other EU member states.